Gurutraff — an advertising platform with a quality assessment system for the exchange of mobile gaming traffic. Our mission is to provide the fair exchange to all our partners. Our unified scoring algorithm scores how your traffic performs in other games and set eCPM rate based on it. So you acquire users via the same method – set CPM rate and choose what cohort of paying users you wish to get. This way we allow partners to serve traffic to our system and get equal number of ad impressions and traffic quality in exchange with no dollar spent. Gurutraff means — no middlemen, no hidden fees, no fraud, just unified scoring, fair exchange and free acquisition for mobile games.