Various Categories:Marketing
Brand Manager Full Time
Vacancy in the archive
Job Title: Brand Manager
Reports to: Director of Brand Marketing & Communications
Duties:
As part of each project core team (along with the producer and creative director), the Brand Manager works collaboratively on the creation of innovative and high-quality games for mobile, either enriching existing franchises or establishing brand new video game IPs. Acting as the Brand guardian, he/she plays a pivotal role from early product development, in assessing and defining the brand identity, to long after the game is live, in driving the growth and shaping the future of the brand.
- Develop and execute global marketing plans designed to support successful product launches and build long-term brand loyalty:
- Identify the game’s target audience, positioning, values, unique selling points and key messaging
- Define the brand identity including title, key art, brand guidelines and supporting campaign assets
- Manage the creation of promotional tools with internal artists and external creative agencies, ensuring high quality and timely delivery
- Help define the communication strategy with the PR and Social Media/Community teams including events, communication channels and assets rollout plan
- Work with media agencies to develop, strategize and optimize media plans from inception to completion
- Prepare the relevant marketing documentation such as Brand plans and Post-Mortems, and communicate to all stakeholders
- Establish constant dialogue with the development team to ensure alignment on the creative brand vision, marketing & business objectives and their implementation in the design of the games
- Champion, evangelize and represent the brand both internally and externally with key business partners
- Attend trade & consumer shows worldwide as required
- Develop and share a broad understanding of market trends and best practices within the video game industry, and comprehensive knowledge of benchmark competitors across all genres and platforms
- Conduct market researches, competitive benchmarks and consumer studies to inform the development of the game and effectiveness of associated promotional materials
- Coordinate efforts with other brand teams within Square Enix Montréal and other Square Enix studios to find potential synergies and share best practices
Experience and qualifications:
- Minimum of 5 years’ experience in strategic and brand marketing in the consumer entertainment industry.
- Experience in the video games industry is a strong asset.
- Proven experience with revered brands. Having successfully established a new IP is a strong asset.
- F2P/Live gaming experience is a plus, but not required.
- BS/BA in Business, Marketing or Communication. MS/MBA preferred.
Motivations and interests:
- Ambition and passion for video games are critical.
- Be highly motivated by the prospect of being embedded in a creative environment and be an actor in the development and promotion of highly qualitative entertainment products.
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