Various Categories:Marketing
Product Manager Full Time
Vacancy in the archive
As part of the Live Operations team, and working closely with the Production team, the Brand Marketing team and the Business Intelligence team, the Product Manager will have to manage, launch, promote and sustain a free-to-play mobile game throughout its life cycle.
The Product Manager will use quantitative and qualitative data to drive features planning, live events and prioritization, determine business goals, lead KPIs optimization and ensure a fun experience for our players.
Responsibilities:
- Analyze data, builds automated reports, and work with the Analytics team to get all necessary data at the right time to manage game metrics
- Assist in managing in-game sales, CRM programs, seasonal content, economy, and user traffic
- Work with game teams to identify, test, and measure highest-impact product changes to drive positive revenue, reach and retention enhancements
- Identify tools and systems Square Enix Montreal needs and work with technical teams to build, refine, and constantly improve our tools and Systems.
- Understand game metrics to inform hypotheses, and creates experiments with clear and measurable success goals
- Drive in-app marketing (messaging, push notes) and conduct A/B and multivariate tests to optimize game engagement/virality/monetization metrics.
- Conduct market research in collaboration with the Brand Marketing teams to understand target users, formulate product vision and positioning as well as produce comprehensive forecasts.
- Take ownership of feature design/priorities and proactively drive it with cross-functional teams (Creative/Art/Technical Directors and Production).
- Collaborate with the Brand team to ensure that Live Operations adhere to and support the Brand strategy.
Qualifications
- BS/BA in quantitative fields (CS, EE, Econ, Finance) or equivalent is required. MS/MBA is preferred.
- 5+ years as producer or in product management in online, social or mobile games.
- Experience developing social/mobile games from concept to launch is a plus.
- Ability to work with and drive creative teams.
- Ability to balance metric-based decision making.
- Exceptional analytical, problem solving, communication and teamwork skills.
- Exceptional leadership skills.
- Knowledge of 3rd party tools (Analytics, attribution, in-app marketing & ad mediation) is a great plus.