Responsible for planning, setting up, monitoring and analyzing mobile user acquisition campaigns.
Evaluate key performance metrics and optimize accordingly to achieve ROI and growth targets.
Independently manage budgets and prepare thorough, dynamic media planning, efficiently allocating budget to different sources based on performance.
Analyze and report performance KPIs. Work closely with the BI team to ensure sophisticated data analysis support.
Build, maintain and enhance Next Games relationships with mobile UA partners.
Select, onboard and evaluate new mobile UA partners.
Work closely with the Marketing Design team to ensure optimal content and creative assets performance.
Experience and skills:
In-depth understanding and proven expertise with Facebook mobile ads. Good understanding of Google AdWords for mobile (UAC). Additional platforms a plus (e.g. ASA, Snapchat).
Previous budgeting and budget spending responsibilities for ROI based mobile user acquisition campaigns.
Good understanding of main mobile marketing tech especially conversion tracking, programmatic advertising etc.