Various Categories:Marketing
Product Marketing Manager Full Time
Vacancy in the archive
What you’ll be doing:
– Engage in online guerrilla marketing in mobile app developer communities to increase word-of-mouth virality across social media, forums, Slack groups, etc. and increase the number of positive reviews
– Execute full-funnel marketing campaigns to increase user sign-ups and product adoption, including experimenting with account-based marketing to achieve better results with enterprise clients
– Partner with clients and service providers to create use cases
– Create product marketing assets, landing pages, sales enablement tools, blog posts, newsletter, white-papers, etc. with the help of designers
– Communicate the vision and value of new products to the sales team and develop sales assets that facilitate the selling process
– Execute paid online ad campaigns
-nPartner with event managers to drive the marketing aspects of industry event participation and sponsorship contracts and fulfillment of deliverables
– Project manage webinars, including securing speakers, online logistics, driving attendance and managing implementation day of the event
Qualifications:
– 3+ years of marketing experience
– Understanding of the mobile app space
– Understanding of effective online community engagement
– Excellent ability to write persuasive content in English (research, ideate, write, edit)
– Proven record of executing full-funnel marketing programs
– Ability to empathize with mobile app developers’ and publishers’ needs and create marketing assets to address them
– Ability to distill complex technical concepts into simple to understand messaging
– Ability to work independently and learn on own new marketing technologies without direct guidance
– A combination of analytical and creative abilities
– Ability to drive projects and influence across cross-functional and geographical teams
– A growth mindset
Bonus:
– Experience working with marketing automation tools
– Experience with paid online ads
– Experience in the mobile app space and/or startups
– Russian language skills
Please find here an assignment as part of our selection process.
Tagged as: Experience over 3 years