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Various Categories:Marketing

User Acquisition Manager (senior/lead) Full Time

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ZiMAD

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Are you passionate about your work and want to pursue your dreams? Join the ZiMAD team, and let’s collaborate to create exceptional games together!

ZiMAD is a US mobile game publisher and developer that has been at the forefront of the gaming industry since 2009. We are a dynamic multinational team, speaking 15 languages and living in 63 cities across 17 countries. With an impressive portfolio of world-class free-to-play projects, including titles like Magic Jigsaw Puzzles, Jigsaw Puzzle Villa, Magic Cross Stitch, Dominoes, and many others, we are constantly pushing boundaries and believe that games can be more than just entertainment. We’ve forged partnerships with internationally renowned IPs and strive to develop games that sharpen mental well-being and deliver remarkable user experiences.

We are currently seeking a qualified individual for the Senior/Lead User Acquisition Manager (remote) position.

As the senior-level specialist, you will be responsible for networks promoting ZiMAD’s titles to a global audience through paid channels.

Your exceptional ability to derive meaningful insights from data, combined with your technical and marketing expertise, will form the foundation for developing and executing our user acquisition strategy.

Your experience managing campaigns and teams will enable you to foster high-performance and effective work within the UA group.

Additionally, your strategic vision and business acumen will be crucial in managing decent-sized user acquisition budgets.

Responsibilities:

  • Develop and take ownership of the user acquisition network strategy for ZiMAD’s casual game portfolio.
  • Lead and guide multiple user acquisition teams globally to achieve outstanding results and operational excellence.
  • Ensure ZiMAD’s user acquisition practices incorporate cutting-edge approaches and technologies, such as business intelligence solutions, lifetime value prediction models, programmatic buying algorithms, UA automation, and emerging trends.
  • Foster internal solid communication channels to drive exceptional performance and synergy between Creative, App Store Optimization (ASO), Analytics, and Engineering teams.
  • Act as contact and an expert in user acquisition for the Product Teams.
  • Manage relationships with key user acquisition partners to secure the best outcomes and competitive advantages for ZiMAD.
  • Cultivate a growth-oriented, data-driven mindset among the user acquisition teams while fostering a friendly and collaborative work environment.

Requirements:

  • Minimum of 3–5 years of proven experience in user acquisition within the mobile gaming industry, encompassing channels beyond Facebook or Google Ads.
  • Demonstrable track record of revenue growth through user acquisition and successful management of decent-sized budgets.
  • Proven ability to build and lead teams and establish efficient processes in a fast-paced and dynamic environment.
  • Experience implementing creative testing strategies at a high velocity with excellent key performance indicators (KPIs).
  • Strong plus: experience in the casual games genre and with ads monetization model.
  • Must-haves: positive attitude, passion for games, and problem-solving skills.

What we offer:

  • Opportunity to work for ZiMAD, a US company with a diverse portfolio of global free-to-play (F2P) projects with a multi-million monthly user base;
  • Involvement in the entire product development cycle;
  • Career growth prospects within an international company;
  • Possibility of relocation;
  • Flexible working schedule;
  • Bonuses based on the achievement of KPIs and financial results of projects;
  • Paid conferences, training (including language courses), and workshops;
  • Participation in charity projects.

Job Overview

  • Date Posted:
  • Archive date: 23.09.2023
  • Location: Remote work
  • Job Title: User Acquisition Manager (senior/lead)

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