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Head of Marketing, CMO, Marketing Director, Senior Brand Manager

Россия, Москва

I am marketing professional with 19 years experience in Gambling, Electronic Appliances, FMCG, Retail and Videogames industries.

I cover all areas of brand/product marketing management, GTM strategies and tactics of brand/product development using full scope of marketing tools. I am capable to work-out and manage marketing activities, integrated communication, Retail and trade marketing activities, advertising campaigns and events, post-launch support and Live service. I effectively establish relationship with partners and manage involvement of agencies. I am able to lead a team to hit a target and coach starters to become valuable experts.

Personal characteristics:

Analytical mindset: analyzing problems and exercising sound judgment
Teamwork: interacting and cooperating with others to achieve common goals
Communication skills: strong verbal and writing skills
Time management skills: organized, capable of planning and handling multiple assignments
Entrepreneurial skills: proactive, inquisitive and creative in identifying business needs and solutions.

Образование

Октябрь 1970 — Январь 2002 Management, MarketingMoscow State Institute of Business Administration and Management

• Marketing Specialist (high education diploma)
• Bachelor’s degree in management
• Commerce and management degree diploma
Certificate of secretary specialization with knowledge of English language, STI training certificates: “Time management”, “Negotiation skills”, “Presentation skills”

Опыт работы

Апрель 2019 — наст. вр. Head of Regional MarketingFONBET Cyprus

Fonbet is a leading betting operator on CIS market. The company got online betting license to operate in Cyprus with website fonbet.com.cy.
Responsibilities:
• Implementation of a new market entering strategy
• Maintain Brand positioning and identity on new market
• Building effective communication strategy
• Working out marketing plan and budget
• Deep market and audience research, TA profile
• Competitive analysis
• All formats of ads campaigns: TV, Digital, Print, OOH, Radio, Events
• Conducting special projects with media, influencers, celebrities
• Management and activation of sponsorship contracts
The current achievements:
• Developed marketing plan and short/long-term strategy
• +12% monthly growth of business and marketing KPIs
• Established marketing dept and connection with HQ and central teams
• Signing of the most popular Cypriot football club, local ambassadors and influencers
• Optimization of marketing and ads activities

Апрель 2019 — Апрель 2019 Senior Brand ManagerGFD Rus

Leading the brand of energy drink «Tornado Energy» at Russian and CIS markets
Responsibilities:
• 2018 brand strategy and marketing plan, including marketing activities, ads campaign
• Shifting of brand voice and positioning
• New product R&D
• Co-branded partnership
• Development of eSports branch
• Management of all marketing activities
• Budget-holding
Achievements:
• By April the market share of the brand achieved the record
• Brand awareness increased to record index
• Two eSports teams were created and successfully launched
• SMM strategy was worked out and implemented
• Two partnerships with Sony Pictures “Venom” and XX Centuries Fox “Deadpool 2” were worked out and launched

Апрель 2019 — Апрель 2019 Head of Product MarketingElectronic Arts

Electronic Arts (EA) is a highly successful USD 4 billion games and entertainment company. EA is a world leading independent developer and publisher of interactive entertainment software for entertainment systems such as the PlayStation, Xbox™ game console, as well as PC’s and Mobile – a dynamic industry within a rapidly evolving technological environment.

Responsibilities:
• Represent local market in global EA organization, bridge between HQ and local office
• Short-term and long-term strategies and tactics of brand/product launch and development:
o 5P marketing mix model
o Brand Identity
o Target Audience and segmentation
o Budgeting
o Media and Non-Media campaigns and support
o Integrated Marketing Communications
o Marketing Programs and Special Projects
o Partnership
o Community, influencers, opinion makers and leaders
• Lead and manage the team to achieve result
• Creation and execution of local activities
• Competitors landscape and analysis
• Manage a product within lifecycle and Live Service
• Managing and cooperating with agencies: full-service, advertising, media-buying, creative, etc
• Country marketing plans, presenting and defending to HQ and Global teams

Most valued contribution to date:
• Leading positions of products in relevant segments: #1 Sport game in Russia (FIFA), #1 FPS game in Russia (Battlefield 3, Battlefield 4)
• Sale-out records of selected products in relevant periods: Battlefield 3 — the most selling videogame of EA Russia
• +25-60% YOY Revenue growth of respective products
• Signing Russian Football League to FIFA videogame: from FIFA09 EA has exclusive advantage vs. competitors
• High-quality special projects in cooperation with partners: Tornado Battle Energy drink for BF1, Gaming taxi with Yandex.Taxi, LG and Xbox One (other examples on request)
• Development of community and cooperation with influencers to drive unique visitor traffic to EA own channels and so minimizing media & marketing costs
• Building strong relationship with key partners: NVIDIA, AMD, DELL, Asus, Acer, MSI, Razer, Gigabyte, PlayStation, Microsoft, Twitch, VKontakte, Instagram, Hasbro, Lego, Yandex, Tornado Energy, etc.

Апрель 2019 — Апрель 2019 Product Marketing ManagerLG Electronics RUS

Branch: Digital Display Division (CRT, LCD, PDP)
Responsibilities:
• Strategy development of product category
• Providing full product data (including product presentations) to all teams
• Operating and collecting full market data related to product performance, market shares, and competitors’ analysis: market research, STP research, customer research.
• Developing products launch strategy in cooperation with all relative departments and BU: creating, designing and aligning ATL & BTL master-plans of activities for new products launch
• Product category budget management, operating, execution and checking-up.
• Supervising overall strategy implementation.
• Consumer purchase behavior and preference & competitive landscape
• Executing LG promotion activity

Key achievements:
— Successful launch of 2007 TV lineup «Art Vision»
— Effective federal advertising campaign to support «Art Vision» launch
— Top #1 TV in 2007

Последнее обновление: 01.04.2019