fbpx
Photo

Community/PR/Influencers

Россия, Москва

Образование

наст. вр. Менеджмент организации - МИМЭМО

Опыт работы

наст. вр. Senior Community Manager - Playflock

Create and develop gaming community on social networks;
• Improve customer loyalty and maintain interest in the game;
• Picking up and organized the work of the moderators in the official groups;
• Find bugs, errors in the game, collecting and processing of bug reports with errors from users; • Working with the HelpDesk (ticketing system for technical support);
• Interact actively with the art and technical development departments.
• Coordinate the work of the community-manager department;

Май, 2012 – Сен, 2013 Community manager - Electronic Arts

• Working with Community and Marketing team on global strategy, executing for Russian/CIS players
• Helping develop community assets such as product updates, background information, game tips and tricks, and more
• Running tournaments and contests with prize/gift fulfillment in Russia/CIS
• Maintaining consistent presence and promote user-friendly environment on community message boards and social networks
• Draft and distribute community reports including community reaction, metrics and research
• Helping conduct private and public tests to gather community feedback that will help improve final product quality

Окт, 2013 – Дек, 2013 Associate Product Marketing Manager - Electronic Arts

Product Management
• Assist Product Manager with CMP development & execution
• Source all assets required by iComms and Trade Marketing Departments: packaging, localised copies, advertising assets, etc as well as information on our ATL marketing campaigns
• Assist the Product Manager with talent, league and other local content negotiation and management
• Identify partner companies (example Logitech, Adidas, ..) for cross promotions; negotiations and manage the activities (contests, events, promotions)
• Coordinate localization issues:
• Liaise with EA Localization team
iComms Management
• Create and execute Product iComms plans based on the strategies agreed with Head of Comms • Manage weekly planning of iComms activities and prepare reports/analysis of consumer sentiment and other product performance stats
• Develop and maintain effective relationships with local press, influencers, communities and talents/celebrities
• Coordinate local events (launches, announcements, producer tours, consumer events, tournaments)
• Oversee press/influencer studio tours and Game Changer events at EA studios abroad

Дек, 2013 – Апр, 2017 Marketing and Communication manager - Electronic Arts

• Responsible for execution of local marketing activations within the framework of the overall marketing strategy.
• Maintaining and leveraging all priority local partners – media, influencers, brands, first party,
• Responsible for building and maintaining relationships with, and leveraging of, all priority local partners – media, influencers, brands, first party and especially earned media partners
• Plans and executes against local earned media campaign beats, responsible for local PR agency briefing and executions
• Creates and executes local content commissioned within the local marketing strategy
• Provides feedback and assistance on key campaign elements
• Manages local marketing agencies and execution partners
• Reports results of local marketing activation
• Supervises/amends/approves all localized non-media and media assets like packs, trailers, banners, 1st Party Store ads, newsletters, POS etc
• Responsible for executing local Community plan, within the framework of the global strategy, • Manages and moderates local owned and community channels while stimulating the right conversations
• Surfaces content into all owned channels and works with 1st parties on surfacing content into their channels
• Curates content for local executions, including both EA and user-generated content
• Creates local content if commissioned by overall strategy
• Plans and executes all local influencer activations: identifies key influencers, completes outreach activities and maintain relationships
• Executes global game changer programmes in-market
• Accountable for the supervision and validation of owned channels contents (e.g. approve translations of website, validate postings etc.)

Апр, 2017 – Июн, 2018 Brand manager - BUBBLE Comics

Responsible for building and maintaining relationships with all priority local partners – media, influencers, retail
• Plans and develop local media campaign beats, responsible for local PR agency briefing and executions
• Manages local marketing agencies and execution partners
• Responsible for executing promotion plan
• Manages and moderates owned and community channels
• Deliver content into all channels and works with 1st parties on deliver content into their channels • Plans and executes all local influencer activations: identifies key influencers, completes outreach activities and maintain relationships,
• Develop and maintain effective relationships with local press, influencers, communities and talents/celebrities
• Coordinate local events (Festivals, announcements, consumer events)

Последнее обновление: 09.03.2019